Hyundai reveals design of the VISION T

Hyundai Motor has released a new walkaround video of Vision T, first revealed at the Los Angeles International Auto Show last fall. In the video, Head of Hyundai Design SangYup Lee explains the key characteristics of the concept car’s design: dynamic architecture, sharp edges and straight lines, and geometric design features called “parametric dynamics.”

In the video, SangYup Lee first draws attention to Vision T’s sporty stance, which can be seen in its low hood, short front overhang and wide wheel base. He then goes on to explain the parametric dynamics: a chiseled surface, a combination of soft surfaces and hard lines, and sharp, geometric edges. SangYup Lee compares the vehicle’s architecture to a mineral or a crystal which has been struck by a hard object and then shattered.

Geometric patterns in the front grille, including hidden headlamps, give the vehicle a jewel-like quality. When the vehicle is in motion, the air intake flaps actually move, so the vehicle almost seems more like a living animal rather than a static machine.

Vision T’s integrated architecture ensures a continuity throughout all elements of the vehicle, such as the hidden headlamp design which is repeated in the taillights.

“We really wanted to create Vision T as the most avant-garde, the sportiest, freshest CUV. The most dynamic CUV as a vision that we wanted to introduce,”

SangYup Lee

Vision T represents one step in the evolution of Sensuous Sportiness, Hyundai’s signature design identity. Hyundai concept cars do not stand alone – they inform the design direction of future Hyundai models, which encompasses both concept and production cars. Aspects of Vision T such as the sharp angles and straight lines can clearly be seen in 45, Hyundai’s subsequent concept car. While the connection to Prophecy, the company’s most recent concept car, is less apparent, all three models are united under the Sensuous Sportiness design identity.


Vision T Plug-in Hybrid SUV Concept

The Vision T is the seventh in a series of Hyundai Design Center concepts expressing Hyundai’s evolving Sensuous Sportiness global design language.

We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language.

SangYup LeeSenior Vice President and Head of Hyundai Global Design Center

The SUV concept has a matte-green exterior finish and is powered by a plug-in hybrid powertrain indicating its eco-lifestyle focus and inherent balance with the environment in which it is driven.

VISION T Design

Guided by Hyundai’s Sensuous Sportiness design principle, Vision T design themes revolve around the concept of Dynamism and as such, the Vision T Concept aspires to be on the cutting edge of the most dynamic SUV designs. It is a vision of the new urban adventurer SUV design direction.

Vision T Plug-in Hybrid SUV Design Concept Dimensions

DimensionsVision T Design Concept
Overall Length181.5 in.
Width79.3 in.
Height67.1 in.
Wheelbase110.4 in.

The Vision T side profile conveys a continual sense of speed and forward motion. The long hood and level roofline coupled with a long wheelbase and short overhangs reflect a ready-for-anything dynamic character. In contrast to prevailing compact SUV designs, Vision T uses crisp geometric angles and edges to create a striking contrast between a sleek silhouette and masculine wedge lines.

Dynamic Spirit

Two derivative sub-themes of the dynamism fundamental design concept are Parametric Fantasy and Transcendent Connectivity. In these sub-themes, all parametric surfaces are connected from the body to either light or trim features. It features seamless connectivity free from distinct design boundaries. Ambient light reflects off these concave and convex lines creating an extreme sense of tension. Charisma is added with the evolution of a Hidden Signature Lamp derived from the Le Fil Rouge and Grandeur Face Lift. At higher speeds, the Parametric Air Shutter is an original developmental feature that actively adjusts both aerodynamics and design appearance.

Parametric Air Shutter Grille Design

When stationary, the grille is closed and static. Once in motion, each individual cell of the grille design continues to move in a prescribed sequence, creating a truly dynamic forward demeanor. This dynamic character includes the functional effect of controlling airflow to the powertrain, optimising aerodynamics and fuel efficiency.

Integrated Hidden Signature Headlamp

When the powertrain is started, the dark-chrome matte hue of the integrated hidden signature headlamp system features a half-mirror system that has a chromium appearance, which transforms into functional lighting on demand. Hyundai designers elevated the appeal of luminous parametric design through hidden DRLs, while the hidden signature lamp represents the next generation of this Hyundai design innovation.

Vision T Profile

The side window design is ultra-clean and seamless, with a futuristic frameless daylight opening and a satin chrome garnish. The oversize satin chrome alloy wheels feature ample voided area with dark orange brake calipers visible within the split-five-spoke wheel design. The beveled sides of the wheel spokes feature a matte-gray finish descending into the voided areas, highlighting the brilliance of the satin chrome spoke faces. From above, a special glass pattern is embossed within the roof glass structure. These dynamic effects carry into the Hyundai logo design. The H design is dark chrome; when illuminated it is enhanced with a bright green and deep red hue for sharper dimensionality.

The sequenced lighting theme carries through to the rear of the vehicle, demonstrated when the powertrain is shut down and the rear tail lamps and Hyundai logo follow a prescribed light extinguishing sequence, with the Hyundai logo as the last of the rear lighting signature to cease illumination.

The Vision T charging port is located on the passenger side rear quarter panel and features a sliding cover. When charging, “Blue Drive” is illuminated, indicating the system is actively charging. The battery state of charge is also visually indicated externally in a metered, circular light cluster, creating a complete circle appearance when fully charged.

Post Author: Motoring Gossip

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